Moving to Lansing's Old Town was never out-of-the-question for Kate Snyder and her evolving public relations company,
Piper & Gold.
"Coming out of a business incubator, you have that sense of community and that sense of support that surrounds you," says Snyder, principal strategist. "To me, that was important to have in a stand-alone office space. I knew I could get that in Old Town."
In mid-July, Snyder moved operations from the
NEO Center on Clark Street to a space that used to be the city's "comfort station" near the railroad tracks. Historic and newly renovated, the two narrow rooms on the first floor of 313 ½ E. Grand River are just the right size, she says, for her small, outwardly-focused team.
"The move was a big step for us," says Snyder. "It gives us the infrastructure to continue to serve our clients and to enhance the way we do that. I'm very much about sustainable and controlled growth."
Snyder started the business in 2012 with the goal of providing traditional public relations with a digital twist. With an emphasis on non-partisan government organizations, nonprofits, associations and small business, Piper & Gold assists clients with communication strategy and planning, media relations, social media and serves as an extension of the clients' teams.
"I consider myself an accidental entrepreneur," says Snyder who did some consulting while working a traditional full-time gig. "It continued to grow, and I really enjoyed it. I decided to take the plunge, and am trying to create an environment that I've always wanted to work in."
Piper & Gold recently added a new team member, bringing the staff of the boutique PR firm to three full-time and two part-time employees.
Source: Kate Snyder, Principal Strategist, Piper & Gold
Writer: Ann Kammerer, Development News Editor
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